Business owner, beauty-industry marketer and content creator bringing strategy, photography, short-form video and real salon experience together in one portfolio.
Behind the scenes, creative shoots and brand details. Explore eight short videos, from the process to the finished moment.
Select a film, then press play. Sound and fullscreen controls are available in the player.
I know how to make a brand look polished online, but I also understand the pace of a salon: appointments, service moments, promotions, retail, events, team personalities and the client experience.
Running my own business gave me the business-owner perspective. Working in the salon and beauty education space gave me the industry perspective. My goal is to turn both into content that feels intentional, current and worth engaging with.
Creative work is stronger when it is backed by real business ownership and real beauty-industry experience.
Running my own business gave me hands-on experience creating imagery and marketing strategies that support other businesses and brands.
Created daily social content, scheduled posts, wrote weekly blog content, developed service and retail promotions, supported events and worked directly with clients, appointments, staff and salon operations.
Editorial portraits, campaign concepts and salon photography. Browse by category or select a photo to see it in full.
A strong content day should create more than one post. I plan for multiple angles, hooks and formats so the same production can support a Reel, carousel, Story sequence, still posts and promotional graphics.
I would build a content rhythm that makes the salon feel active, expert and approachable while still keeping the visual identity elevated.
I bring the perspective of a business owner, the understanding of someone who has worked inside the beauty industry, and the creative skills to turn that experience into content.