Business owner, beauty-industry marketer and content creator bringing strategy, creative direction, short-form video and real salon experience together in one portfolio.
Behind the scenes, creative shoots and brand details. Explore nine short videos, from the process to the finished moment.
Photography & video collaboration: My former business partner took the photographs featured in this portfolio. I coordinated shoots, developed creative concepts, helped edit the photos and contributed to creating the video content shown here.
Select a film, then press play. Sound and fullscreen controls are available in the player.
I know how to make a brand look polished online, but I also understand the pace of a salon: appointments, service moments, promotions, retail, events, team personalities and the client experience.
Running my own business gave me the business-owner perspective. Working in the salon and beauty education space gave me the industry perspective. My goal is to turn both into content that feels intentional, current and worth engaging with.
Creative work is stronger when it is backed by real business ownership and real beauty-industry experience.
Running my own business gave me hands-on experience coordinating photo shoots, designing creative concepts, helping edit photos and developing marketing strategies for businesses and brands.
Created daily social content, scheduled posts, wrote weekly blog content, developed service and retail promotions, supported events and worked directly with clients, appointments, staff and salon operations.
A strong content day should create more than one post. I plan for multiple angles, hooks and formats so the same production can support a Reel, carousel, Story sequence, still posts and promotional graphics.
I would build a content rhythm that makes the salon feel active, expert and approachable while still keeping the visual identity elevated.
I bring the perspective of a business owner, the understanding of someone who has worked inside the beauty industry, and the creative skills to turn that experience into content.
I own content creation equipment, including DJI wireless microphones and a Sony Alpha ZV-E10 mirrorless camera with a creator kit. This setup allows me to capture clear audio, polished photos and engaging videos for salon promotions, social media and behind-the-scenes storytelling.